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Turn website form emails into Airtable CRM leads

Contact-form notifications from your website are parsed: name, company, email, phone, request type and message are extracted and a lead record is created in your Airtable CRM, with a one-line need summary. Spam-looking messages without any real request are ignored. Connect Airtable and pick the base and table after import.

By
Loop & Roll team · Official
Copied
0 times
Steps
5
Version
1 · 18 October 2026
Requires
Loop & Roll 1.0.0 or later

Workflow graph

Turn website form emails into Airtable CRM leads Hover a node to see its role · Drag to move the graph
Form notification — Email receivedForm notificationEmail receivedParse the form — ExtractParse the formExtractModelIs it a real request? — Condition (If)Is it a real request?Condition (If)truefalseCreate the lead — AirtableCreate the leadAirtableIgnore the spam — StopIgnore the spamStopOpenAI — OpenAI (GPT)OpenAIgpt-5-mini
Turn website form emails into Airtable CRM leads

How it works

  1. 1

    Form notification

    trigger.email

  2. 2

    Parse the form

    ai.extract

  3. 3

    Is it a real request?

    flow.if

  4. 4

    Create the lead

    airtable.api

  5. 5

    Ignore the spam

    flow.stop

What you will fill in after import

Nothing personal travels with a template: connections, mailboxes, tables and recipients are left blank for you to pick in your instance.

Connections to choose
Create the lead · connection (service:airtable) OpenAI · connection (llm_provider)
Folders, calendars and other resources to choose
Create the lead · base Create the lead · table

See also

More in Data extraction

All templates